While the subject of the 2000 elections was charged with emotion on both sides, HBO’s original movie, Recount, presented it all with a bit of humor and irony. In keeping with that, we took a playful approach to the movie trailer/promo using campaign graphics as a starting point. We simplified the look and emphasized the halftone pattern to exaggerate the feeling of printed material. From there, we just had fun coming up with clever ways to bring the artwork to life, and to create interesting transitions in and out of clips from the movie.