Gain is the AIGA's yearly conference which focuses on the business of design. The theme for this year's conference was reinvention - an apt theme for both designers and business owners. We created a title sequence set in a typical design studio where reinvention is powered by imagination. It was a fun exploration for us, using a simple paper clip as a building block for elaborate structures and complex forms.

  • Client: American Institute of Graphic Arts
  • Live Action Direction: Gretel
  • Edit, Design, 3D, Animation: Gretel
  • Logo Design: Design Army
  • Audio: Copilot
  • Typefaces: Marzo, Franklin Gothic