Our friends at Deutsch asked us to craft a spot entirely from still photography to promote PNC's Wealth Management services. We devised an elegant grid system to crop, juxtapose and reveal images and typography while maintaining the personal feel that underscores the "Living Achievement" campaign.
- Client: PNC
- Agency: Deutsch
- Design + Animation: Gretel
- Original Music: Future Perfect
- Still Photography: Deutsch, Getty Images
- Typeface: PNC Sans