Director Tony Gilroy and production designer Kevin Thompson were nice enough to ask us to develop logo systems for the two rival big pharma companies that are pitted against one another in Gilroy's 'Duplicity'. We had a lot of fun developing logos we might not normally do, but that fit the histories of the fictional companies. For one company, Burkett and Randle, we actually created a series of five logos, tracing the history of the company back to the original bar of soap. Art Director Steve Carter did an amazing job of applying the logos to all the company collateral, from planes to stationary to lapel pins.
- Client: Relativity Media
- Director: Tony Gilroy
- Production Designer: Kevin Thompson
- Logo Design: Gretel
- Typefaces: Optima, Info Display