Critics' Choice Movie Awards 2012
The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. It's the first award show of the season and one of the most respected; it draws a who's who of A-list Hollywood talent, making it a tent pole show for Vh1.
The brief from Creative Director Joan Raspo at Vh1 was to give the package a bold sophistication, using Op-Art as a stepping off point. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable.
Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.
- Client: Vh1
- Design + Animation: Gretel
- Sound Design: Echolab
- Typeface: Helvetica Neue