New York Times Magazine
A modern take on the magazine’s print heritage.
Logo animation for The New York Times Magazine. The animation precedes multimedia and video content produced and distributed by the magazine. It appears online, in the app and cross-platform. The design is a modern take on the magazine’s print heritage. In the form of a digital halftone, a living field of dots that represent different stories are filtered, activated and sharpened into the magazine’s masthead.
- Client: New York Times Magazine
- Design + Animation: Gretel
- Sound Design: Echolab